Wednesday 26^th February, 2014

Since Tradeshift started in May 2010, the company has grown and developed at a pace across Europe and the US, and now a new partnership is set to see them expand into the Asian marketplace. The company has raised $75 million in venture funding from Scentan Ventures, based in Singapore.

With new offices based in Tokyo, Tradshift will provide Scentan Ventures with product development, sales, marketing and service rights to the Tradeshift platform throughout Japan.

 "It is in the DNA of our company to do things organically and on a global scale, from developing software to developing our business," said Tradeshift CEO and Co-founder, Christian Lanng.

"We spent a lot of time determining who the best partner would be to move Tradeshift to the next level, not just with regard to our funding, but also our global expansion strategy. Scentan Ventures has a clear understanding of our vision, and is aligned with our ambition to connect every business on the planet on one shared platform. Couple this with Japan’s appetite for change and innovation, and their ranking as the world’s third largest economy, and the decision was made easy."

Scentan Ventures’ Managing Director, Noriaki Okubo. "The fact that a successful business model in one country cannot simply be replicated in another is a realization too often overlooked and Tradeshift understands this. Our partnership brings together Tradeshift’s revolutionary platform and business network with Scentan Ventures extensive experience with global business."