Coupa named as hottest emerging B2B software business in Europe

Tuesday 15th December, 2015

Coupa Software, a leading provider of cloud-based spend management solutions, has announced that it has been named the Hottest Emerging B2B Software Business in Europe by an executive recruiting firm in London based on an annual survey of business leaders working in the enterprise software market.

The online survey was conducted by Intrinsic Executive Search firm and queried more than 300 European business leaders, of which 200 were at the CEO and vice president level and the remaining 100 were a mix of senior sales, pre-sales and marketing executives.

When asked to name a hot emerging software business in Europe, Coupa received more nominations than any other software company in the region. Runners-up include Workday and Tableau Software.

This year, 50 percent of those queried were based in the United Kingdom, while the remaining 50 percent represented the rest of mainland Europe including Germany, France, Benelux, Switzerland, Spain and Italy.

“The survey provides an insight into the hot trends and technologies that are shaping the enterprise market today,” said Ben Watkins, director of Intrinsic Executive Search in Europe. “Our respondents have seen Coupa at work in their businesses and the award is a testament to the benefits they are enjoying.”

Coupa creates consumer-like, cloud-based, spend management and expense management software that employees across organizations use to reduce spend. Coupa customers have processed more than $120B through the Coupa solution, which has resulted in a calculated savings of more than $6 billion.